Sperry Van Ness is the only national commercial real estate investment and leasing brokerage firm whose Advisor's operate under a written Core Covenant that places our client's interest above our own. And because we cooperate and share our fees 50/50 with all outside brokers, we maximize exposure and generate more interest for our available properties.
A sales information Sales information toolsbrochure is a staple marketing tool for all brokerage firms.
That's why Sperry Van Ness doesn't stop there. We also offer state-of-the art, interactive electronic brochures, property Cd's and DVDs, and individual property websites so investors can access detailed information 24/7 from anywhere in the world. And we're able to provide these tools in a matter of hours by using our proprietary On Line Publisher™ technology.But creating these information tools is just the first step in our sales program.

The next step in your property sales program is a special on line presentation that gives more than 1000 Sperry Van Ness Advisor's located in more than a 150 Cities Nationwide. Me and my Sperry Van Ness Team personally present the key features and benefits of your property in the sales meeting "web cast". This enables all Sperry Van Ness Advisor's to quickly learn about your property so they can immediately present it to the investors in their personal database. No other firm does this.
Everywhere!There are more than 2.9 Million Real Estate Investors in the United States, and no one commercial multiple listing service has the power to reach them all. That's why Sperry Van Ness developed our proprietary Listing Link™ technology that exports an offering summary for your property to five premier commercial real estate multiple listing services as well as the Fort Lauderdale MLS and our own corporate company website.(www.svn.com).
Through extensive research and years of industry experience, every Sperry Van Ness Adviser has developed a comprehensive database of real estate investors. Your property will be immediately presented to all potential investors who are looking for properties like yours.
Because no one brokerage firm has more than a 3% market share, the only way to reach all investors in the same marketplace--and the one who will pay the most for your property--is through the cooperating brokerage community. It is the distribution channel for the commercial real estate community.
Sperry Van Ness is the only national real estate firm that pro actively markets its listings to the entire brokerage community. We have developed and continue to expand our comprehensive Real Choice™ Broker Database of more than 65,000 brokers who regularly receive information about our client listings.
And unlike our competitors, Sperry Van Ness does not require it's brokers to register their clients be for being able to send them information about available properties.
"Compensated cooperation" means that Sperry Van Ness not only pro actively shares information about your property with all competing brokerage firms; we also share our real estate fee with them 50/50! We are the only National Commercial Real Estate firm that does this. That's why the real estate fee you pay is actually a "marketing investment" and a major incentive that helps maximize the sales price of your property. The additional competition this fee-sharing arrangement creates among investors and brokers for your property often generates a higher sales price that may be more than the fee that's paid to cooperating brokers.
8.) Email Blast MarketingThe fastest way to tell investors that your property is for sale is via email. Sperry Van Ness immediately sends its information, via an email blast, to the appropriate investors in our property investor database and brokers in our Real Choice™ Broker Database.

Advertising your property in publications read by your target market is an important element of Sperry Van Ness sales program for your property. We selectively place advertisements in the most effective publication for each property. This generates leads from investors and from other brokers who know about the Sperry Van Ness practice of "compensated cooperation."

Direct mail is still one of the most effective marketing channels for promoting real estate listings. Postcards highlight your property and its strongest selling points to the investors in our database. It's one more way we we ensure that all prospective investors learn that your property is for sale.

Sperry Van Ness holds more than 100 Broker Forums™ per year across the United States to maximize your property's exposure in the market place. These forums provide another unmatched opportunity for us to leverage the sales efforts of your property through the brokerage community.

In addition to Broker Forums™,Sperry Van Ness also holds exclusive Investor Forums™, These forums are incredible opportunities for Sperry Van Ness Advisor's to personally present your property to qualified investors.
We understand that investors want to see for themselves that their property's sales program is being executed at the highest level-and they want to see the results. The Sperry Van Ness Team responds to leads and continues to follow up with them until your property sells. At the very minimum, we provide our clients with a weekly written Prospect and Marketing Report that summarizes all the marketing activities we've undertaken. Sperry Van Ness will also be in constant communication with you via telephone, INTERNET or in person as we implement your sales program and manage the transaction to closing
At Sperry Van Ness we know that the real work begins after the purchase agreement is signed. The heavy lifting starts with the due diligence period, where we apply our project management skills to ensure the buyer's studies, investigations and financing efforts are proceeding expeditiously. Sperry Van Ness documents the key Dur diligence tasks of the purchase agreement with a "Contingency and Action Item Check list" that's distributed to all parties in the transaction. We then follow up at every step and keep you fully informed until we've closed the deal for you at the maximum price.
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